Bridgestone Retail Operations partnered with the Boys & Girls Clubs of America to help raise money to provide grants to Boys & Girls Clubs across America. These grants go towards purchasing and maintaining vans that help safely transport Club members and from their local Club or Club activities. This activation took place across all Bridgestone retail store platforms - Firestone Complete Auto Care, Tires Plus, and Wheel Works - and drove donations and sales in-store.
Arc Worldwide / Leo Burnett Group
Account Executive
By the end of 2018, 70 Clubs received a $7,500 grant to help maintain and repair their existing fleet of vehicles, hire licensed bus drivers, and more. 10 Clubs each received a $35,000 grant to purchase a new passenger van, equipped with Bridgestone DriveGuard tires.
