Community Yoga Studio
projeCt oVERVIEW
Community Yoga is the brainchild of co-founders Jacquie Ciavaglia and Missy Rush who have been practicing and teaching for over 20 years combined, most recently at Center for Yoga, which will close its doors on Jan 12, 2020. Fueled by the support of their community, they crowd sourced over $100,000, built a studio, recruited teachers, and created an identity from the ground-up in 3 weeks. They approached me to help develop branding elements around the studio along with social posts leading up to their grand opening.
FUNCTION
Illustration
Branding/Identity
Social Media
COUNTDOWN TO GRAND OPENING
I created custom numbers and illustrated yogis in each countdown post leading up to the yoga studio’s grand opening on January 13, 2020. This content was featured on the studio’s Instagram account and in their email blasts. I used blues, pinks, and reds as a nod to the red and blue in the logo and featured a diverse profile of yogis representative of the students that practice yoga.
PROMOTIONAL SOCIAL MEDIA POSTS
I illustrated and designed social posts (Instagram and Facebook) for various events, classes, and holidays.
