Bridgestone: PyeongChang 2018 Winter Olympics
PROJECT OVERVIEW
Bridgestone became the first and only tire company to serve as a Worldwide Partner of the Olympic Games in 2014. The Bridgestone America “Clutch Performance” campaign is translated to the Olympic partnership to celebrate the passion and perseverance it takes to perform your best when everything is on the line. This activation featured a sweepstakes program that celebrates “Clutch Performances” of parents supporting young athletes and gives one winner a chance to meet an Olympian from Team Bridgestone.
AGENCY & ROLE
Arc Worldwide / Leo Burnett Group
Account Executive
CONTEST PARAMETERS
Consumers had a chance to win a meet and greet with an Olympic athlete from Team Bridgestone. In-store and digital activations drove consumers to enter the sweepstakes by submitting a photo of their children going to a practice or game via social media with the hashtag #ClutchPerformance.
