Common Ground Food Co-op
PROJECT overviEW
Common Ground Food Co-op pioneered the local food movement in Urbana-Champaign. This rebrand captures highlights the fresh, natural, hand-picked, locally sourced ethos of the food cooperative.
FUNCTION
Branding
Logo
Illustration
Web/Mobile Design
LOGO DEVELOPMENT
Initial logo sketches capture ideas of grassroots, farming, roots, harvesting, growth, and bounty. The final brandmark highlights the handpicked element that the Food Co-op prides itself on. It is reflected in the primary brand color palette, Beet Pink and Field Green to capture the vibrant nature of freshly picked in-season fruits and vegetables.
ICON SET
This is an icon set for each department in the grocery store using a similar illustration style as the leafy vegetables featured in the logo.
Digital Applications
Brand Applications
